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ADVERTISING AND MARKETING SOLUTIONS |
IPNS provides a set of unique, rights-based marketing services designed to acquire, expand and manage the lifecycle between customers, and service providers.
Because our unique solution creates a "digital home on the internet" for each user that make digital purchases through an IPNS enabled retailer-in during registration, content owners get a consolidated view of the customer, and the ability for further marketing. Leverage existing media channels by extending an offer that drives traffic to your site and instantly creates a customer account. Loyalty and reward programs can be designed to retain customers and drive purchases.
Examples of marketing programs:
Mobile Messaging Campaigns :: sweepstakes, voting, feedbacks (simple one-message in/one message out service), subscriptions, random numbers, lucky numbers, and PIN allocator, and Short Codes are just a few of the many programs available.
Viral Distribution :: define an item or offer to be shared and indicate the business rules around it. The user clicks on the “share” link, automatically sending a rich media mobile email, complete with a preview/buy experience. IPNS tracks the media movement from user-to-user and can even assign rewards to the transaction, such as a discount, or cash in their Digiport Media Locker.
Brand Building :: Custom Video can be used to drive a user. Custom video segments sponsorsed by a brand can create brand loyalty that can not be achived through traditional media outlets.
Loyalty Programs :: custom currencies can be used to drive, and monitor behavior – a user can automatically receive loyalty points or free digital cash based on their actions, and interactions.
IPNS supports loyalty programs through our ability to create and redeem custom currencies, and to distribute these currencies as a result of any transaction. It’s easy to reward frequent purchases with "Brand Points" and accept them for all digital products in addition to accepting cash.
- Leverage “Digiport Media Locker” to deliver mobile and downloadable products, coupons, or currencies to users in exchange for payments, permissions, or campaign participation.
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- Capture customer information at the time of purchase or promotional redemption, through advanced opt-in capabilities.
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- Set and manage the rules, awards levels, and redemption characteristics of your loyalty points.
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- Incentives for your customer to market on your behalf – passing the word through any network to any device, through IPNS loyalty-based rewards system and viral distribution.
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- Expand loyalty programs and CO-OP cross-promotional opportunities to your affiliated partner sites through the IPNS system
The IPNS Digiport Media Locker keeps track of user currency, including stored value, points, credit cards, etc. Users can log on at any time to view their assets, enabling aspirational loyalty systems, cross marketing, and programs with partners or other business units in your organization.
Loyalty Program Example: Users Forward Media File link to 100 new users, and get free credits for purchases in the IPNS system.
Loyalty Program Example: User purchases clothing item at brick n mortar retailer, on hang tag is media credits for registering with sponsoring company.
Digital Positioning: Because the IPNS system powers digital retailers, IPNS is in a unique oppurtunity to offer digital positing through our retail network of portals.Thisis a unique oppurtunity, and a familuar marketing vehicle for media companies.
Print to Web campaigns: We have created, and consistenly manage the lifecycle of print to virtual campaigns for our client.This can include print coupon inserts in CD or DVD cases to drive digital sales ofa media company’s catalog.
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