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RIGHTS MANAGEMENT LIFECYCLE |
Digital Rights Management
IPNS enables legal file sharing based on a powerful new “rights-based” transaction model, enabling:
- Content owners to package, promote, sell and distribute their content further -- across multiple networks and devices -- while protecting their digital assets and maintaining brand control.
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- Communities to legally buy, sell, trade, share, store, and access their digital collections – and to redeliver their content any time they want.
Our unique approach provides registered user with a “digiport media locker” on the Internet to store, access and manage the rights to their digital content collection, such as the right to download, the right to share with a friend (or more), or even the right to redeliver or “super distribute”. Content owners determine the rights and rules for each digital asset made available in the system.
How does it work?
Although we offer file security management with WM DRM technology to our partners, our platform is a DRM-agnostic solution, “rights” to content are managed separately from digital content files, much like today’s web separates the presentation layer from the content.
IPNS achieves this by modeling anything of value as a digital bearer instrument or “Title,” (similar to a stock certificate), with the rights to Re-Sell, Or transfer ownership.
We support a broad base of creative models like:
- Web or media content
- Limited edition digital goods
- A payment instrument
- A promotional offer
- Loyalty points
- Document management
Now content owners can allow their assets to be published, accessed, managed, traded, shared, transferred and redeemed just like real world assets. IPNS tracks the content as it moves from content owner to buyer, and from buyer to seller, as users share their newly acquired content with others through viral marketing or ”super distribution”.
Enabling new forms of commerce
Digital content can now be physically located anywhere – enabling content owners to flexibly combine different types of content into a single offer. For example, the ring tone, video, wallpaper, and even the t-shirt for a movie could be combined into a compelling bundle. Digital offers can be made simultaneously in multiple venues. Digital cash and private label currencies can be created and distributed on digital networks and sent person-to-person at virtually no cost, like email
Music Companies
http://ipnetworksystems.com/solutions.html
Record labels, Artists, and music resellers, IPNS helps customers unite fans with their favorite artists.
- Sell digital music to music lovers wherever they are – online through digital music stores and fan sites, on-the-go through mobile devices, set top boxes, over authorized peer-to-peer networks, or at retail point-of-sale.
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- Enable consumers to purchase content the way they want – by the ring tone, by the track, by the album, by the artist bundle regardless of where the content is located can be sold in bundles on the fly in “Zerotime”
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- Package, sell and securely distribute albums, unreleased music tracks, videos, and more, while increasing product margins.
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- Create new channels of distribution through powerful marketing options such as “TRY/BUY” viral marketing campaigns, and the ability to purchase-enable streaming music, and music videos.
Media and Entertainment Companies
Distribute, track, manage, and protect your rich media content -- from movie titles, videos, and syndicated TV programming to games. Grow entirely new revenue streams through alternate channels such as direct-to-consumer, mobile, and peer-to-peer networks.
- Create unique, custom bundles that bring together diverse content from different sources, such as a custom multimedia “Fan Pack” for your upcoming film release. Example: package a ringtone, DVD, movie soundtrack, and exclusive behind-the-scenes video clips into a single compelling offer.
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- Distribute content in-venue (at the theatre or at a concert or sporting event), over the web, or to a mobile phone.
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- Connect with your users again and again through a digital entertainment for users, where you can provide special offers, news, reminders, upsell opportunities and more
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- Leverage unique marketing programs that uncover consumer needs, and turn viewers into buyers, such as loyalty programs, sweepstakes, opinion polls, play-along trivia games, and more
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- Provide a common consumer brand experience across multiple properties.
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- Make it easier for retailers and resellers to distribute your content
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